Freight companies in Europe are beginning to use biodiesel in higher blend levels, including e.g. B30 or B100 (pure biodiesel). This is resulting in much lower CO2 emissions per freight mile compared to truck companies using diesel. An opportunity exists to promote these companies as “low carbon” freight carriers through labels and promotional information that can be used with their customers. Depending on the interest of their freight customers, the promotion can address the end consumer through a label indicating the product was carried on a “low carbon” freight carrier.
The carbon labelling initiative for freight services is implemented in cooperation with the ‘Schoon product, Schoon vervoerd’ pilot project of the Greenports in the Netherlands. This project is an initiative of a powerful consortium with several leading Dutch parties in production, trade and distribution of flowers, plants, vegetables, and fruits. The project comprises the set-up of biodiesel (B30) refuelling stations at different locations as well as the introduction of CO2Star labels on the trucks transporting these products. A refuelling station for B30 has been installed.