companies in Europe are beginning to use biodiesel
in higher blend levels, including e.g. B30 or B100 (pure
biodiesel). This is resulting in much lower
CO2 emissions per freight mile
compared to truck companies using diesel.
An opportunity exists to promote these companies
as “low carbon” freight carriers
through labels and promotional information
that can be used with their customers. Depending
on the interest of their freight customers,
the promotion can address the end consumer
through a label indicating the product was
carried on a “low carbon” freight
The carbon labelling initiative for freight services is implemented in cooperation with the ‘Schoon product, Schoon vervoerd’ pilot project in the Netherlands. In January 2007 the pilot project Green products (sustainable production and safe products), Green transport (sustainable transport)’ (in Dutch ‘Schoon product, Schoon vervoerd’) started in the Netherlands involving freight company services in the horticultural sector. This project is an initiative of a powerful consortium with several leading Dutch parties in production, trade and distribution of flowers, plants, vegetables, and fruits. The project comprises the set-up of biodiesel (B30) refuelling stations at different locations as well as the introduction of CO2Star labels on the trucks transporting these products. A refuelling station for B30 has been installed.